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Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

From a small-scale family operation to a global phenomenon, Represent is a luxury streetwear brand that is carrying the weight of the menswear world on its shoulders. Hosting an epic graphic print, the Atlas Hoodie draws inspiration from Greek mythology and offers the ultra-cool style that the British brand is so well known for. 100% Cotton, Kangaroo Pocket, Printed Branding, Made in Portugal, Represent. Represent Men's Atlas Hoodie in Stained Black, Size XX-Large

From a small-scale family operation to a global phenomenon, Represent is a luxury streetwear brand that is carrying the weight of the menswear world on its shoulders. Hosting an epic graphic print, the Atlas Hoodie draws inspiration from Greek mythology and offers the ultra-cool style that the British brand is so well known for. 100% Cotton, Kangaroo Pocket, Printed Branding, Made in Portugal, Represent. Represent Men's Atlas Hoodie in Stained Black, Size X-Large

Sport in Korea is closely linked with national identity. The International Global sporting community recognizes the Korean success over the last two decades in hosting the 1988 Seoul Olympics and the 2002 Korea-Japan World Cup. Its evolution in Korean modern society has been a significant story in its cultural transition. Studies of Korean modern sport, nevertheless, still remain neglected to the extent of its relevance to the ideological perspectives. Scholars have searched for reasons for the Korean success by analyzing its history, society and culture. This study is intended to search for the significant role of sport in Korea....A major concern of this study is to argue that the development of Korean sport has been used as a mechanism of promoting and supporting, cultural exchange between the West and the East, political and ideological advancement, the re-visioning of traditional values, and economical and social transformations....This study also argues that the evolution of Korean sport has been the product of cultural diffusion, national assimilation and imperial resistance. In particular the Western introduction of modern sport is explored with regards to missionary work. A thorough investigation is extensively paid attention to the Japanese adoption of sport as a means of promoting policies for colonization, imperial expansion and social control. The role of sport as an internal reaction to these external threats is a significant finding. It will conclude that sport has been both a product and a mechanism to continue and change the society with emphasis on cultural diffusion, national assimilation and independent assertion in modern Korean cultural society. - From the Preface

From ancient stadium construction to a design object of the 21st century: sports arenas have long been turned into places hosting a global media spectacle. For a few hours or days, colossuses made of steel and concrete transform into colourful festival locations. Since the first ancient stadium in Greek Olympia, the typology of stadium construction has undergone a profound transformation: due to changes in requirements and demand, an urban entertainment centre has emerged from the simple running track in the countryside. Through selected examples of projects, this volume from the Construction and Design Manual series illustrates the development of stadiums in relation to building typologies. It provides a basic manual of stadium design using basic planning parameters. Drawings, detailed plans and large-format photos facilitate an understanding of the carefully selected examples and are used to analyse stadium construction in terms of its construction history, planning and architecture.

From ancient stadium construction to a design object of the 21st century: sports arenas have long been turned into places hosting a global media spectacle. For a few hours or days, colossuses made of steel and concrete transform into colourful festival locations. Since the first ancient stadium in Greek Olympia, the typology of stadium construction has undergone a profound transformation: due to changes in requirements and demand, an urban entertainment centre has emerged from the simple running track in the countryside. Through selected examples of projects, this volume from the Construction and Design Manual series illustrates the development of stadiums in relation to building typologies. It provides a basic manual of stadium design using basic planning parameters. Drawings, detailed plans and large-format photos facilitate an understanding of the carefully selected examples and are used to analyse stadium construction in terms of its construction history, planning and architecture.

The deep oceans and global seafloor are truly Earth's last frontier. They remain largely unexplored, yet are critical to our survival on this planet. This magnificent, full-color volume transports you to bizarre landscapes hosting exotic life forms that rival the most imaginative science fiction. Starting with a historical summary of seafloor exploration and the developing technologies used to study this extreme environment, it then describes the distinctive geologic components of the Earth's ocean floor and the unusual biological communities found along the mid-ocean ridges. This is an indispensable reference for researchers, teachers, and students of marine science, and a visually stunning resource that will enlighten and intrigue oceanographers and enthusiasts alike. A suite of online resources, including photographs and video clips, combine with the book to provide fascinating insights into the hidden world of seafloor geology and biology using the latest deep-sea imaging and geological concepts.

The deep oceans and global seafloor are truly Earth's last frontier. They remain largely unexplored, yet are critical to our survival on this planet. This magnificent, full-color volume transports you to bizarre landscapes hosting exotic life forms that rival the most imaginative science fiction. Starting with a historical summary of seafloor exploration and the developing technologies used to study this extreme environment, it then describes the distinctive geologic components of the Earth's ocean floor and the unusual biological communities found along the mid-ocean ridges. This is an indispensable reference for researchers, teachers, and students of marine science, and a visually stunning resource that will enlighten and intrigue oceanographers and enthusiasts alike. A suite of online resources, including photographs and video clips, combine with the book to provide fascinating insights into the hidden world of seafloor geology and biology using the latest deep-sea imaging and geological concepts.